Make your tracking future-proof with Google Analytics 4

With Google Analytics 4, you can not only view your app and website data combined, you’re also relying on a future-proof analytics tool.

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Measure purchase probabilities and predict user behavior with Google Analytics 4

Google Analytics 4 (or GA4) has many advantages over its predecessor: With Consent Mode, for example, conversions from users who have not given tracking consent can also be modeled. This means that advertisers can continue to get the most out of their campaigns. GA4 also offers many new features to keep you on the safe side when it comes to data protection. New analysis options, cross-platform evaluations and the new Advertising Report help you to convert the insights gained into sales and profit. As a certified Google partner, we are happy to help you:

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Implementation & Tracking Setup

Avoid costly mistakes by setting up Google Analytics 4 correctly from the start. We help you get started and make sure that you can

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Dashboarding & Reporting

Unlike the old Analytics, many reports in GA4 have to be created first. We create customized reports for you so that you can filter

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Data analysis & evaluation

Data and figures are only half the battle – but it’s much more important to draw the right conclusions from them. With our recommendations,

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Benefits

6 reasons why you should switch to Google Analytics 4 today

Focus on data privacy

Thanks to the many additional privacy features (e.g. automatic IP anonymization), GA4 is a future-proof analysis tool.

Consent Mode

Consent Mode can also be used to model conversions from users who have not given tracking consent.

Machine Learning Models

With the help of machine learning models, you get new insights and forecasts, e.g. on purchase probabilities and sales predictions.

New analysis possibilities

The new “Exploration” area in GA4 offers you many different possibilities to make your own analyses.

Cross platform evaluation

You can combine your data from different platforms and view user streams together or separately.

Advertising Report

The new Advertising Report helps you to have an all-around view of the success of your advertising measures and efforts.

Kunden & Partner

Egal, ob Start-up, Mittelstand oder Konzern: Wir finden die passende Lösung!

We were able to help these great companies in the area of Google Analytics 4

“When it comes to web analytics, we rely on the expertise of morefire. With their support, we were able to revise our reporting in such a way that it continuously provides us with exciting and new insights that we can use to make our online marketing more successful. Particularly valuable for us was the help with the privacy-compliant cookie banner: with morefire’s help, we were able to implement this quickly and, above all, in a legally compliant manner. All in all, morefire is a reliable partner who supports us competently and at eye level in the difficult topic of web analytics.”

Jana Jörger, Marketing Management

LCK GmbH

“From the first contact to the planning to the implementation and final evaluation, I could rely on morefire. In a short period of time, we were able to set up our required tracking concept with which numerous teams now have access to reliable data. There was a pleasant, helpful and constructive exchange at all times. In addition, suggestions for improvement and valuable hints were given proactively. We hope to continue working with morefire on tracking issues in the future.”

Moritz Heinen, Senior Online Marketing Manager

Rheinische Post Verlagsgesellschaft mbH

“What we appreciate about working with morefire is not only the very friendly exchange, the expertise, the experience and the great commitment to the best possible outcome. Especially in the challenging area of analytics, morefire is also a valuable sparring partner who knows how to challenge constructively and thus helps us to find better solutions.”

Adrian B. Ebner, Digital Marketing Manager

Oesterreichische Kontrollbank Aktiengesellschaft (OeKB)

“We have built a great partnership with morefire. With great analytics, SEA, social and SEO support, the overall performance of our website is significantly improved. We really appreciate the high quality and professional service. It is a pleasure to work with the whole team and I highly recommend morefire.”

Lei Zhang, CEO

ICRUSH GmbH

“As a start-up in the digital age, it is important to always stay up to date, otherwise you will quickly lose touch. morefire helped us to launch our product to the market in a much shorter period of time. Moreover, they have continued to support us afterwards. I know that I can rely on morefire’s results. As a marketing manager, you need the support of an agency you can trust, and morefire exceeds those expectations.”

Andrew Penfold, Senior Content & Digital Marketing Manager

Security and Safety Things GmbH 2020 – A Bosch IoT Start-up

Contact

Do you want to use Google Analytics 4 for future-proof and legally compliant tracking?

As a certified Google partner, we can help you with certainty. We would be happy to tell you more in a free consultation. Just fill out the form and send it, and we will get back to you.

Porträt von Marcel Becker, Experte bei morefire
Marcel Becker
CEO