Hitting the mark: How to address your target audience effectively

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How we create the right persona for your company

Theoretically, there are thousands of pieces of information that you can pack into a persona. It’s easy to lose track of them and the benefits will become obsolete. That’s why the first step is a thorough analysis of the key data that is important for your business. We determine this data from a wide variety of sources: From the marketing reports, from discussions with sales and customer service and from external sources. With the pre-made personas, you benefit from these advantages:

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Targeted approach

Avoid creating copy and design for a grey, anonymous audience, but rather for a specific person(a), making your advertising more personal and relevant to

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The perfect offer

Take the insights from your persona to determine the ideal offer for your target audience, including prices, ordering methods, payment methods, and whatever else

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The right channels

Why fire from all guns when you know that your customers only use certain sources of information on the internet? This way you advertise

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Illustration eines Klemmbretts mit einer Persona, symbolisiert die Entwicklung von Zielgruppenprofilen

Shorter and more precise briefings

No more hours of discussion with the creative department – just submit the persona and the copywriters and graphic designers know exactly which images

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Advantages of using personas

How personas will help to make your Online Marketing even more successful

The better you know your target groups, the more targeted you can make your marketing campaigns to meet their needs. A persona is a prototype of your typical customer incorporating all your insights from market research, personal encounters and sales experience. This includes socio-demographic data such as age, gender, place of residence, income, marital status and other similar factors. Equally important are behavioural preferences (e.g. how and on which platforms do they get information?) and psychographic aspects (what are their wishes, desires or fears?).

We bundle all this information into a graphically-represented persona that helps your marketing team to create the right design and sales-boosting copy for a successful campaign.

Persona Template

Creating personas made easy: Get started with the free template

Are you interested in making personas of your target groups in order to be able to advertise to them in a more targeted way? Download the free template from morefire. We provide you with a completed template for guidance and a blank template that you can fill in yourself. This will make it easier for you to reach your target audience far more effectively in the future.

Clients & Partners

We have already been able to support these great companies

What customers appreciate about us and what you can expect

“We like working with morefire because they think along with us instead of working off our backs, the collaboration is uncomplicated and smooth, and something beneficial always ends up coming out of it.”

Alexander Oettgen, Head of Online Marketing

VNR Verlag für die Deutsche Wirtschaft AG

“We enjoy working with morefire because we can always rely on the quality of their work and valuable strategic recommendations. We also appreciate the extremely pleasant cooperation with the entire team. Thus, morefire has become an important partner for Vaillant Switzerland. Furthermore, it should be mentioned that our expectations are always exceeded – we owe this to the high customer orientation of the team. We look forward to continuing to work with morefire in the future and are absolutely convinced that we can only benefit from it.”

Daniela Zürcher, Project Manager Digital Marketing

Vaillant GmbH Schweiz

“As a start-up in the digital age, it is important to always stay up to date, otherwise you will quickly lose touch. morefire helped us to launch our product to the market in a much shorter period of time. Moreover, they have continued to support us afterwards. I know that I can rely on morefire’s results. As a marketing manager, you need the support of an agency you can trust, and morefire exceeds those expectations.”

Andrew Penfold, Senior Content & Digital Marketing Manager

Security and Safety Things GmbH 2020 – A Bosch IoT Start-up

“morefire already supported us in 2018 and developed the advertising planning. morefire has been actively supporting us since June 2019. What I particularly appreciate is that morefire proactively approaches you and makes suggestions. Especially in SEA, we were able to almost double our KPIs after a very short time and with much less effort than I had to do in the past years.”

Jakov Greenyer, Performance Manager

Hörmann KG Verkaufsgesellschaft

“We have had a great experience with morefire. They have an extremely deep SEO background and have evolved from that towards strategic inbound marketing and Hubspot. Above all, their analytical and technical skills are excellent. I recommend morefire especially for SEO projects, paid support and Hubspot.”

Simon Barth, Vice President (VP), Global Sales Operations & Enablement

LeanIX GmbH

“The morefire team consists of true experts in the field of digital marketing. Especially when it comes to inbound marketing, they always have a solution at hand. They supported us in particular with the topic of sales optimisation in HubSpot and managed to pick up even the absolute HubSpot beginners.”

Nora Breuker, Digital Marketing Strategist

Setlog GmbH

Contact

Build a model of your target audience

And if you want to use personas to avoid costly waste in your online marketing, we’d be happy to help. You are welcome to contact us for a free consultation to find out more. Simply fill out the form and click send, and we’ll be in touch.

Porträt von Marcel Becker, Experte bei morefire
Marcel Becker
CEO
+49 (0) 221 584 787 00