How the evaluation of your leads helps you to acquire new customers even more effectively

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Diagramm zur Darstellung von Marketing Qualified Leads, Sales Qualified Leads und Subscribern

Lead Scoring: How does it actually work? And what is the point?

Lead scoring describes the assessment of a lead in terms of its suitability for sales targets. A distinction is made between Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL), which either build on each other or can also be incorporated directly into the Customer Relationship Management (CRM) tool directly.
The lead is assigned scores on the basis of various attributes, which, if they exceed a certain amount, mean classification as MQL, SQL, subscriber or even entry on a blacklist.

The aim is to qualify enquiries for sales and provide them with information, making it easier to access the enquiry. With the help of marketing automation tools such as HubSpot, many qualifying steps can be implemented in real time, and automated.

5 good reasons why you should also be using automated Lead Scoring

Classification of all leads according to specific criteria

So that you can always use the right marketing tools for your leads.

Improved ROI measurement

You will immediately see which actions bring in money and which do not.

The same database for Marketing and Sales

This ensures smooth collaboration without costly coordination problems.

Greater and better Lead Processing

Not only will you generate more leads, but you’ll also generate more revenue per lead overall.

Automation of scoring steps

This saves you time and effort when evaluating leads and allows you to work more efficiently.

Clients & Partners

Whether you are a start-up, a medium-sized company or a corporate group: We will find the right solution for you!

We were able to help these great companies in thein the area of lead scoring

“morefire is a great sparring partner for us to exchange ideas about inbound marketing and B2B lead generation. The collaboration is always pleasant and goal-oriented, so that we are happy to have morefire as a partner at our side.”

Britta Kristin, Director Inbound Demand Generation

Trusted Shops GmbH

“morefire has been supporting some of our SalesViewer® customers for many years in marketing automation, SEA and online marketing. A reliable Hubspot partner with excellent expertise and many years of experience in lead generation, especially for SaaS companies.”

Benjamin Gregor Zaczek, CEO

SalesViewer® GmbH

“We have had a great experience with morefire. They have an extremely deep SEO background and have evolved from that towards strategic inbound marketing and Hubspot. Above all, their analytical and technical skills are excellent. I recommend morefire especially for SEO projects, paid support and Hubspot.”

Simon Barth, Vice President (VP), Global Sales Operations & Enablement

LeanIX GmbH

“The morefire team consists of true experts in the field of digital marketing. Especially when it comes to inbound marketing, they always have a solution at hand. They supported us in particular with the topic of sales optimisation in HubSpot and managed to pick up even the absolute HubSpot beginners.”

Nora Breuker, Digital Marketing Strategist

Setlog GmbH

“When we realised we needed help with our SEO, morefire took us by the hand and guided us towards a successful marketing future. For a joint scoping workshop, they came to us with a full team of specialists, looked at our goals and helped us plan a collaborative project. They conducted a website audit and provided us with a document with all the details of their analysis, as well as suggestions for improvement, so we had a handy list to work on (the goal here was to become more self-sufficient). They also helped us better understand how to improve our content (and search for new content) based on search behaviour. When we had a month-long drop in our web-based leads, they were immediately on hand, analysed the situation and helped us not only overcome the lead drop, but reach a new level of user engagement. In short, an investment worth making.”

Michel Meisterjahn, Director of Marketing

HYPE Softwaretechnik GmbH

“As a start-up in the digital age, it is important to always stay up to date, otherwise you will quickly lose touch. morefire helped us to launch our product to the market in a much shorter period of time. Moreover, they have continued to support us afterwards. I know that I can rely on morefire’s results. As a marketing manager, you need the support of an agency you can trust, and morefire exceeds those expectations.”

Andrew Penfold, Senior Content & Digital Marketing Manager

Security and Safety Things GmbH 2020 – A Bosch IoT Start-up

Contact

So, are you a good lead?

Once you have read this page and filled out and submitted the form, our lead scoring system will say: this is a good lead, be sure to respond quickly! Give it a try, we look forward to hearing from you and telling you more about the benefits of lead scoring in a free consultation.

Porträt von Marcel Becker, Experte bei morefire
Marcel Becker
CEO