Lead Scoring: How does it actually work? And what is the point?
Lead scoring describes the assessment of a lead in terms of its suitability for sales targets. A distinction is made between Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL), which either build on each other or can also be incorporated directly into the Customer Relationship Management (CRM) tool directly.
The lead is assigned scores on the basis of various attributes, which, if they exceed a certain amount, mean classification as MQL, SQL, subscriber or even entry on a blacklist.
The aim is to qualify enquiries for sales and provide them with information, making it easier to access the enquiry. With the help of marketing automation tools such as HubSpot, many qualifying steps can be implemented in real time, and automated.
Whether you are a start-up, a medium-sized company or a corporate group: We will find the right solution for you!
We were able to help these great companies in thein the area of lead scoring
Contact
Once you have read this page and filled out and submitted the form, our lead scoring system will say: this is a good lead, be sure to respond quickly! Give it a try, we look forward to hearing from you and telling you more about the benefits of lead scoring in a free consultation.