The right online marketing strategy is the basis for your holistic growth

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With these tools we develop your online marketing strategy

Little theory, lots of practice – because a 150-page, smart-mouthed strategy paper that ends up in a drawer won’t get you anywhere. That’s why we rely on these services for your strategy:

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Status quo and target analysis

Together, we determine your visions and corporate goals and analyse which measures have been implemented to date and on which channels. This enables us

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Competition and market analysis

In order to achieve the greatest impact for your company and your brand, we also need to take a look at the market and

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Product and service analysis

Here we take a close look at the value you offer and develop a razor-sharp value proposition. This allows your target group to recognise

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Target group segmentation

In order to address potential customers even more specifically, it is necessary to divide your target group into different segments. This will help you

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Customer Journey

From prospective customer to loyal regular customer: The customer journey of your target group has many different stages. We help you to always spread

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Implementation plan

We don’t leave you alone with the finished strategy, but draw up a concrete plan with precise timing: Which measures should be implemented when

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Your online marketing game plan

With all the different marketing channels, it’s easy to get bogged down – but not with us!

Strategic online marketing that you can apply immediately

Every strategy is as individual as the company itself. And together with you and your employees, we identify the measures that will help your company and bundle them into a coherent and, above all, holistic online marketing strategy that can be implemented on the spot. It is important to us to interlink all your online marketing channels in a logical way and to create interfaces with offline marketing. We analyse the market, your target group and your company and how they interact with each other – resulting in an online marketing strategy that has a solid foundation.

Advantages

4 advantages of a well-founded online marketing strategy that brings you long-term success

Addressing specific target groups

This not only increases the efficiency of your campaigns, but also reduces divergence losses.

Competitive advantages

Many companies, especially small and medium-sized ones, do not yet have a sophisticated online marketing strategy.

Customer loyalty

By knowing how to approach your customers at every stage of the customer journey.

Measureable results

Instead of aimless “try & error”, you can optimize all measures based on data.

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Video

Why the value proposition is so important for your online marketing strategy

With the value proposition, you show how your product or service solves your customers’ problems or fulfills their wishes. It shows your target group the specific benefits and convinces them that your offer is exactly what they need. A clear and convincing value proposition is crucial for appealing to potential customers and motivating them to buy. Everything else you need to know can be seen in the video.

Customers & partners

Whether start-up, medium-sized company or corporation: We will find the right solution!

We have already helped these great companies

“morefire has been a key factor in helping us to build a sustainably successful and scalable affiliate programme for fashionette. What we particularly appreciate about the collaboration is that our colleagues at morefire do not offer “one size fits all” solutions, but rather look in detail at the company, its objectives and target group and develop and implement a customised, individual concept that best suits the strategic direction of the company. Thanks to their many years of experience in affiliate marketing and contact with publishers and solution providers, morefire has always been able to identify and acquire suitable partners for us. Last but not least: working with morefire is simply great fun because the team not only has experience and knowledge, but also a lot of passion and creative energy!”

Anja Rodionova, Head of Performance Marketing

fashionette AG

“The long-standing collaboration with morefire has developed continuously over time and always fulfills our requirements and expectations as an international market leader in the field of explosion-protected mobile devices. In particular, the agency’s responsiveness and implementation of new ideas as well as its international focus and expertise support us in our daily work and confirm our decision to choose morefire.”

Christian Uhl, Vice President Marketing

ecom – A Pepperl+Fuchs Brand

“morefire already supported us in 2018 and prepared the advertising planning for us; morefire has been actively supporting us since June 2019. What I particularly appreciate is that morefire proactively approaches us and makes suggestions. In SEA in particular, we were able to almost double our KPIs after a very short time and with far less effort than I had to put in over the last few years.”

Jakov Greenyer, Performance Manager

Hörmann KG Verkaufsgesellschaft

“We have had a great experience with morefire. They have an extremely strong SEO background and have developed very well in the area of strategic inbound marketing and Hubspot. Above all, they are very strong analytically and technically. I recommend morefire especially for SEO projects, paid support and Hubspot process topics.”

Simon Barth, Vice President (VP), Global Sales Operations & Enablement

LeanIX GmbH

“We enjoy working with morefire because we can always rely on the quality of their work and their valuable strategic recommendations. We also appreciate the extremely pleasant cooperation with the entire team. As a result, morefire has become an important partner for Vaillant Switzerland. It is also worth mentioning that our expectations are always exceeded – thanks to the team’s high level of customer orientation. We look forward to working with morefire in the future and are absolutely convinced that we can only benefit from their expertise.”

Daniela Zürcher, Project Manager Digital Marketing

Vaillant GmbH Schweiz

“As a start-up in the digital age, it is important to always stay up to date, otherwise you will quickly lose touch. morefire helped us to launch our product to the market in a much shorter period of time. Moreover, they have continued to support us afterwards. I know that I can rely on morefire’s results. As a marketing manager, you need the support of an agency you can trust, and morefire exceeds those expectations.”

Andrew Penfold, Senior Content & Digital Marketing Manager

Security and Safety Things GmbH 2020 – A Bosch IoT Start-up

“We enjoy working with morefire because we really value the team’s expertise and strategic advice. Especially when it comes to complex topics, such as the repositioning of our YouTube channel, we realise that the morefire employees think deeply about the target group and industry and enjoy working on the project. While other agencies like to keep their knowledge to themselves, we take away new input and important expertise for our online marketing department from the morefire projects.”

Sandra Laubmann, Head of Online Marketing

wolfcraft GmbH

E-book

More sales with a holistic online marketing strategy

In this e-book, you will learn how to map all your online marketing activities in a clever framework. This allows you to reach your customers in all stages of the purchase decision and always have an optimal overview of your customer journey.

Contact

A clear and tailor-made online strategy for your company

Would you like to discover more about how the morefire team can help you develop an online strategy that will help you grow sustainably? You are welcome to contact us for a free consultation to find out more. Simply fill out the form and click send, and we’ll be in touch.

Porträt von Marcel Becker, Experte bei morefire
Marcel Becker
CEO